For decades, the BMW 3 Series was the epitome of the luxury sport sedan. Its great handling, punchy power, and dynamic ride made it the leader of its class. “Ultimate Driving Machine” was more uncontested truth than mere advertising slogan.
But the Bavarian brand took a left turn with the previous generation, which lacked the emotion and precision that so defined the 3 Series of yore.
Munich’s finest have always been famous for their driver oriented dashboard designs. Now the famous curved dash will appear in a new guise in the …
Read moreBMW carries curved dash tradition into new electric generation
At AGM, company looks to multi-platform, multi-drivetrain future responding to the demands of different markets it operates. Within two years, the company will offer five …
Annette Baumeister, is studio director of BMW’s Designworks office in Shanghai. BMW set up the business as a global creative consultancy. It shares its know-how …
By June of this year, BMW will add one more and final model to its 3 Series family. With the 3 Series Gran Turismo being phased …
BMW Motorsport Director Jens Marquardt talks about the BMW i drivetrain’s key role in Formula E and looks back at the six races of Season …
Read moreJens Marquardt on the BMW i drivetrain in Formula E.
BMWi division is preparing to launch its next generation of solely electrically powered models. Three of the brand’s electric models are currently going through winter …
Read moreBMWi goes ice testing in Sweden for three next gen electric vehicles