That’s right, despite the fact that the roads are full of SUVs, crossovers, mini SUVs and fake SUVs, Nissan has commissioned a poll that says millenials love sedans.
Nissan is convinced that expanding its lineup of sedans is the right move after a poll suggests 8 in 10 millennials would consider buying one.
The ten minute poll of 11000 car drivers was conducted across Argentina, Australia, Brazil, Canada, China, Japan, Malaysia, Mexico, Thailand, UAE and the U.S.
So Nissan is basing its future strategy on the results of a dubious ten minute poll?Probably not, but still, for those of us saddened by the decline of the classic saloon, it brings hope.
According to the poll, 75% who don’t own a sedan would consider buying one now or in the future. For millennials, the number rises to eight in 10.
Nissan is introducing a series of new sedan models globally that cater to these potential customers.
“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Ivan Espinosa, Nissan’s corporate vice president of global product strategy and planning.
“As some of our competitors walk away from sedans, we’re seizing the opportunity.”
Last year, Nissan introduced the all-new Altima, a global model that sports lower, wider and more athletic proportions. The sixth generation is the first sedan to offer Nissan’s ProPILOT driver assistance system, known in the U.S. as ProPILOT Assist.
It’s also available with VC-Turbo, the world’s first production-ready variable compression ratio engine – representing a breakthrough in combining power and high efficiency.
In April this year, the all-new Nissan Sylphy sedan debuted at Auto Shanghai 2019 with a new and more fuel-efficient power train, a wider stance, improved aerodynamics, seamless connectivity features and a full suite of active safety technologies.
ProPILOT 2.0, the next generation of Nissan’s driver assistance system, will also debut on a sedan – the new Skyline, which goes on sale in Japan this fall. “Nissan cars are offering customers more advanced features than ever,” said Espinosa.
“In the months and years to come, Nissan sedan drivers will enjoy more autonomous technologies, more advanced and electrified power trains, and more connectivity.”