We don’t want to tell anyone what to do, says BMW

At AGM, company looks to multi-platform, multi-drivetrain future responding to the demands of different markets it operates.

Within two years, the company will offer five fully-electric series-production vehicles: Alongside the BMW i3, with more than 150,000 units built to date, this year will see the start of production of the fully electric MINI at Plant Oxford (UK).

This will be followed in 2020 by the fully-electric BMW iX3 from Shenyang (China) and in 2021 by the BMW iNEXT, which will be produced in Dingolfing (Germany), and the BMW i4 at Munich

“Our market is global. We don’t want to tell people what to do; we want our products to inspire people all over the world. Our flexible electrification strategy underlines this approach and enables us to serve very different regions of the world, as the introduction of alternative drive trains is proceeding at a different pace in different markets,” said BMW chief Harald Krüger,

“We don’t want to tell you what to do! ”

“Technological openness is key to being prepared for the regulatory requirements and customer wishes in different markets,” he added.

By 2025, the BMW Group says it will offer at least 25 electrified models – half of them fully-electric. However, unlike rivals, BMW sees combustion engines and alternative fuel cells as part of its drivetrain mix.

“Technology openness also means continuing to improve our already efficient combustion engines. We are systematically driving e-mobility with both fully-electric vehicles and plug-in hybrids, and investing in new technologies such as fuel cells. We believe it would be a mistake to rely on just one technology, as that could jeopardise prosperity in Germany,” said Krüger.

BMW believes that there will not be just one single solution that meets the mobility needs of all customers around the world. People living in rural areas, for instance, need different technological solutions for mobility than those in cities.


We believe it would be a mistake to rely on just one technology, as that could jeopardise prosperity in Germany,”

Harald Krüger

BMW intends to purchasing electricity for all location worldwide exclusively from renewable sources from 2020 on.

“By 2020, we also aim to have reduced the CO2 emissions of our new vehicle fleet in Europe by at least 50 percent compared to 1995 levels. By the end of 2018, we had already achieved 42 percent.” said Krüger .

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