Once-dead compact pickup is poised for a comeback

USA Today: Pickups have gotten so big, that it might be time for something small.

With sales booming and prices rising for full-size and midsize trucks, automakers are now poised to revive the compact pickup in a test of how far they can go before buyers say no more.

At the New York Auto Show on Wednesday, the Toyota Yaris Adventure zoomed onto the screen during a press conference, showcasing an unusual blend of body styles. This was originally meant to be an April Fools Joke.

“A subcompact car and a pickup truck coming together as one?” Toyota general manager Jack Hollis said. “Honestly, with the amazing reaction to it, maybe we should make it for real!”

Read the full story on USA Today

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