USA Today: Pickups have gotten so big, that it might be time for something small.
With sales booming and prices rising for full-size and midsize trucks, automakers are now poised to revive the compact pickup in a test of how far they can go before buyers say no more.
At the New York Auto Show on Wednesday, the Toyota Yaris Adventure zoomed onto the screen during a press conference, showcasing an unusual blend of body styles. This was originally meant to be an April Fools Joke.
“A subcompact car and a pickup truck coming together as one?” Toyota general manager Jack Hollis said. “Honestly, with the amazing reaction to it, maybe we should make it for real!”