Volvo Car UK has achieved its best ever first-quarter sales result, selling 16,204 cars in the first three months of the year.
It’s not all doom and gloom in the UK car industry, at least not for a revitalised Volvo. Bucking the general car sales trends Volvo UK has posted a 39% increase on the Q1 figures in 2018.
The historic performance confirms Volvo as the country’s fastest-growing premium brand, with a 2.31% share of the market, itself a 35% increase on the same period last year.
The results are all the more notable for being achieved in a relatively flat market: while Volvo excelled, overall UK new car sales for the period fell by 2% year-on-year
Volvo’s UK performance contributed to a successful first quarter for Volvo globally, where 161,320 cars were sold, an increase of 9% compared with the same period last year.A comprehensively renewed product line-up is the touchstone for success, with Volvo’s new award-winning SUVs, estate cars and saloons commanding huge public interest.
In the UK, the top performer during the first quarter of the year was the XC40 compact SUV, which has been warmly reviewed, and seen as a strong competitor to the Audi Q3.
After a fallow period, Volvo has got its mojo back with cars that live up to traditional Volvo values, good looking and innovative interior design touches.
Taking second place in the results is the V40, while the XC60 mid-size SUV was third in the UK sales chart for the quarter. The UK public’s enthusiasm for Volvo was not confined to new cars. First-quarter sales of Volvo Selekt Approved Used Cars rose by 5% on last year’s Q1 performance, to 8,390 units.
Jon Wakefield, Volvo Car UK Managing Director, said: “This is a fantastic start to the year for us, further demonstrating how our global strategy is producing vehicles that have wide-ranging appeal to customers,” said Jon Wakefield, Volvo Car UK managing director.
“In a relatively short time, we renewed our product range with models that have instantly become the benchmarks against which the competition is being judged, giving us a strong position in a very competitive market. The challenge now is to sustain our performance, something that further new models and derivatives will help us achieve in the months ahead.”