Kia reveals new SUV concepts at the 2019 Seoul Motor Show

  • World premiere for rugged Kia ‘Masterpiece’ concept
  • New ‘Signature’ concept previews upcoming compact SUV
  • Asian debut for fully-electric ‘Imagine by Kia’ concep

Kia Motors revealed a trio of new concepts at the 2019 Seoul Motor Show today, previewing the brand’s future design direction. Two of the three concepts made their international debut in Seoul, with the Kia Masterpiece taking center stage, combining a large SUV body with a luxurious, high-tech cabin.

The Masterpiece was accompanied by the Kia ‘Signature’, a new concept model which previews the design and layout of an upcoming compact SUV from the brand. 

The cars were joined by the Imagine by Kia concept car, an all-electric sports sedan. While each of the concepts hint at the direction Kia’s designers could take in future, each also illustrates different elements of the brand’s future model strategy.

An expanding range of SUVs and crossover models has provided the impetus for Kia’s long-term sales growth around the world. The Masterpiece and Signature both provide an insight into how Kia could develop its model line-up in future, in terms of design, layout and use of technology.


It’s a Masterpiece, says Kia

The Masterpiece hints at how the brand could adapt its latest designs and features for the large off-road SUV segment. 

Like other recent Kia models, the exterior of the car is characterized by sculpted bodywork and bold lines. Combined with a purposeful SUV stance and raised body, and a powerful all-wheel drive system, its rugged looks are matched by true ‘go-anywhere’ capability. T

The front of the car features a new incarnation of Kia’s tiger nose grille extended outwards across the whole front section of the car. The design of the front of the car is echoed in the rear of the car, with signature lines at both ends of the vehicle giving the car a consistent design all round. 

The Kia Signature Concept hints at the company’s plans to introduce a new small SUV for its global markets.

At the front, its lamps are connected to the ‘tiger nose’ grille, with integrated daytime running lamps. Its strong shoulder line, with a glasshouse which tapers towards the rear of the car, lends the compact SUV an air of understated sportiness.

The concept previews a production-ready compact SUV from Kia, due to be revealed for the first time later in 2019. The concept’s design will also influence future models destined for Kia’s global markets. 

The ‘Imagine by Kia’ concept, revealed recently at the 2019 Geneva International Motor Show, made its Asian debut in Seoul. The fully-electric sports sedan concept has been designed at Kia’s European design centrein Frankfurt, Germany. 

“We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it. That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.” said
Gregory Guillaume, vice president of design for Kia Motors Europe.

The ‘Imagine by Kia’ concept represents a more progressive Kia design language for the future, with intelligent reinterpretations of existing Kia motifs and a bodywork characterized by a blend of tautly-drawn sheet metal, crisp lines, and efficient aerodynamics. 

Kia’s European design team fully exploited the chassis architecture of the powertrain’s all-electric layout to maximize cabin space and create an airy and spacious interior. In a humorous riposte to the industry’s current obsession with ever increasing dashboard screens, the concept features 21 individual ultra high-resolution screens.

These curve across the top of the dashboard in a layout that is at the same time both casual and coordinated. While not immediately destined for production, the ‘Imagine by Kia’ concept hints at interior and exterior design elements that could be adapted for future production models from the brand. 

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