Replacing the hugely successful Fiat 500 has been a problem for Fiat. But a replacement for the now 12 year-old model must be found – one day.
The Fiat 500 still turns heads even 12 years on from its introduction – its one of those rare cars that just got everything right, right from the start.
The little Fiat still sells around 180,000 units across European markets. Fiat’s marketing team seemingly never run out of ideas for special editions to boost sales.
Reports in Auto Express suggest that part of the answer for Fiat lies in a proposed luxury electric vehicle which will ride on a new platform.
However, such as is the allure of the current petrol powered car that even when the premium electric arrives in 2020, it will still be available. It could go on forever – or at least until demand finally fades.
“Premium is the way we will go with the EV 500,” Fiat and Fiat Chrysler Automobiles Chief Marketing Officer Olivier Francois told Auto Express.
“A new 500, totally renewed. A new object. Totally electric,” he added. “It’s kind of an urban Tesla, with beautiful style. Italianess, dolce vita in an electric car. It’s the polar opposite of Centoventi (the electric concept car Fiat showed at Geneva).” he said.