Three Red Dot Awards for Kia, including new ProCeed shooting brake

  • Trio of design awards for Kia Ceed, Ceed Sportswagon and ProCeed
  • Latest triple victory increases Kia’s total to 24 Red Dot wins

Following the launch of the new third-generation Kia Ceed, now on-sale across Europe, the three new body styles within the range have each received a prestigious Red Dot Award for design. 

This triple triumph in the prestigious design competition represents the second consecutive year in which Kia has picked up a hat-trick of Red Dot design awards, following similar success in 2018.

Like its Korean counterpart Hyundai, Kia is now seen as a genuine force in automotive design and engineering.

The brand won its first Red Award in 2009, with the Kia Soul. Since then, Kia has been awarded a total of 24 Red Dot Awards for its vehicle designs. 

The latest trophies have been awarded to each of the three new Ceed variants: the five-door Ceed hatchback and Sportswagon models, launched in mid-2018, and the new ProCeed five-door shooting brake, which went on-sale in Europe earlier in 2019. 

The new model range was designed at Kia’s European design centre in Frankfurt under the direction of Peter Schreyer and Gregory Guillaume, European Head of Design.

Engineering and development was carried out by the brand’s research and development centre in Rüsselsheim, and all three body types are manufactured in Slovakia.                                                                   

Clean, straight lines characterise the design of the new Ceed family, which takes inspiration from the new Kia Stinger fastback sports sedan – itself a Red Dot Award winner in 2018.

The five-door Ceed hatchback is wider and lower than its predecessor, with the cabin positioned further towards the rear of the car, providing a sportier stance and shape. In profile, the C-pillar gives the upper window line an elegant ‘half-moon’ shape. 

The new ProCeed features a completely new design for Kia, and is the first compact shooting brake from a mainstream manufacturer.

The defining element of its profile is the dynamic roofline, which ends in the steeply-raked rear windscreen. The distinctive design is particularly noticeable from the rear, with an illuminated line connecting the LED rear lights, giving the ProCeed a unique light signature. 

Both the ProCeed and Ceed are available as a high-powered ‘GT’ model, powered by a 150 kW (204 ps) 1.6-litre T-GDi (turbocharged gasoline direct-injection) engine. A total of six low-emission gasoline and diesel engines, each complying with the new Euro 6d-TEMP emissions standard, are available across the Ceed family. The broad spectrum of the latest technologies include an optional ‘Level Two autonomous’ Lane Follow Assist system and heated windscreen.                                                                    

Since its launch in 1955 by the Design Centre of North Rhine-Westphalia, the Red Dot Awards has become one of the most prestigious design competitions worldwide.

The judging panel comprises 40 expert independent designers, design professors and journalists from around the world. The Red Dot Awards are presented in three categories (Product Design, Communication Design and Design Concept), and are judged on criteria such as innovation, formal quality, functionality, and ecological compatibility. In 2019 companies from 55 countries entered more than 5,500 products into the awards scheme. 

The official presentation of the Red Dot Awards will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre, an opera house designed by Alvar Aalto.

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