BMW goes all LA cool for body popping new 3 Series ad

BMW chose Los Angeles for its new 3 Series TVC. It features a raft of body popping dancers and a cool couple who never get lost thanks to BMW’s intelligent voice system. “Don’t be driven by technology. Drive it.” is the tag for all this.

“Through energy and dance, this TV Commercial conveys not only the many features of the BMW 3 Series, but the joy and passion that it embodies,” says BMW. Not really, says Paul, but judge for yourself below.

Music: Nevermind, David Lloyd

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